3 Key Areas that Need Your Attention in Drip Marketing
In email marketing, “dripping” is a series of important emails sent to a predefined list of followers. These emails are usually designed to create a relationship, expand client retention, or to guide...
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29 Vital Metrics to Measure Content Marketing Success [Infographic]
Content Marketing is the beautiful art of making work that matters — and then, finding ways to share it with people who want to see it. It’s defined as any type of marketing that involves creation and...
View ArticleWhy Mobile is the Most Important Marketing Factor Today
It’s not the second or third screen—it’s the first screen. It’s among those few things we walk around with all day. We sleep with it within an arm’s reach and, for many of us, it’s the first thing we...
View Article7 Smart Tips to Drive More Traffic to Your Website
Ask an entrepreneur or a marketer what they’d like most in the world, and they’ll likely say “more customers.” What usually comes after customers on a business wish list? “More traffic” to their site....
View ArticleBuilding Inbound Links The White Hat Way
Link building can be defined as an art of getting different sites to link to your site to enhance your own rankings in Google. There are plenty of approaches to build links in 2015. A few methods are...
View Article5 Essential Rules of Social Media Engagement
So, you spend hours on social media to reach out, but don’t know whether is that successful or not? How many times you tried measuring success of your campaign and failed to measure properly? If that...
View Article6 Metrics That Determine Email Marketing Success
Email marketing is an incredible channel to reach new potential clients and also a great way to maximize existing client engagement. Being a modern marketer, you wear a lot of caps and are liable for...
View ArticleHow to Conduct Content Audit On Your Site
“Content audit” sounds a bit intimidating like something that involves an enormous amount of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other...
View Article7 Top-Notch Ideas for Effective Content Marketing in 2016
One of the major benefits of online marketing in a tight, focused market is an organization’s capacity to rapidly create and deliver relevant, appropriate content that snatches the attention of...
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6 Best Practices for Running a Retargeting Campaign
Re-targeting advertising is rapidly picking up traction in the online marketing world for a good reason. Companies that use this system see an evident increase in CTR (Click through Rate) while also...
View ArticleImpact of Colors on Marketing
When it comes to a product, persuasion becomes an art in order to influence your customers. The strongest influence comes from the colors to draw in different demographics. When marketing a product,...
View ArticleMarketing Strategies – When Less is More
When it comes down to it, marketing in this world today is all about the capacity to capture, analyze data and manage at a velocity that was never before possible. Massing in chunks of data and...
View ArticleAdvertising Footprint
In the a new age of technology, we live in an ever adapting world where strategies of marketing are always evolving. We are all ultimately connected by the technology we surround ourselves with,...
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